In one movie, actor Shaharukh Khan says, “don’t underestimate the power of common man.” However in reality common man was always underestimated till common man find extraordinary in him. One extra-ordinary common man come forward and made other common people joined him uncommon by throwing the ruling party out from the power. Yes, I am speaking about, the down to earth leader, Mr. Arvind Kejriwal.
The story of Mr. Arvind Kejriwal is really inspiring. His story is not different from the action and thrilling movie story. Few years back Anil Kapoor starrer movie “Nayak” was a big hit. Mr. Kejriwal’s story is similar to the “Nayak”. People had lost the trust on political parties and they were hopeless from corrupt and bullied political parties till Mr. Kejriwal gave them hope & trust.
Ruling party and opposition party were so arrogant that time, that they were making the fun of Mr. Kejariwal. His way of working is also criticized by them, but common man have the trust on him and there is huge flow of people joining him. People are leaving their job and joining him. Aaam Adami Party (AAP) is growing by every day. This is an example how common man can make the difference.
But the question is how common man becomes uncommon. What are their unique characteristics which makes them uncommon? Everybody knows that Mr. Kejriwal is IIT graduate and left is high earning job from IRS. What makes him to leave the job? And what makes Mr. Kejriwal successful.
Vision and systematic goals to reach at Vision: Mr. Kejriwal has a clear vision, “Corruption free India”. He formed the NGO, “India Against Corruption”. However he had clear goals in his mind. He knew that for reaching to the vision, he need to work on short term goals and he worked. Initially he worked on “Right of Information Act.” He was also awarded “Ramon Magsaysay awards for his work in Right of Information. From the amount he received as an award, he formed the NGO, India Against Corruptions.
Planning & Connect: Anna Hazare is a mentor of Mr. Kejriwal. He persuaded Anna for going on hunger strike. What we witnessed in 2012 was the huge success at Ramlila Maidan. Mr. Kejriwal was the brain behind every move at that time and we know how Congress government came on knees. Kejriwal and his team did the huge planning and connected with the people through multiple media. Anna and Kejriwal actually were speaking the language of common man. Even during recent Delhi elections, he was on ground and was speaking the language of common man. People elected him because they found that Mr, Kejriwal have something for them.
Use of technology: He used the technology very wisely. Web, mobile, social networking site, everything available is used effectively. He marketed his brand very well.
Democratic way of working: When he had to take the decision to form the government, he went back to the people. His style is truly democratic. Whenever possible he went to the people, get consensus and he delivered.
Mr. Kejarwal is a wise man. Congress initially thought that AAP will refuse their support and hence they extended their support to save their skin. But Mr. Kejriwal form the government. Now Congress can’t withdraw the support. If they do so, Congress will lose their (remaining) credibility.
I personally feel that clear vision, speaking common man language, connect, his democratic style and branding made him successful.