I encountered with the new marketing head of one of the new business verticals, “We need to finalize the KRAs of your team.” I suggested him.
“We don’t need KRAs. If we design the KRAs, they will not do other work. They will focus only on KRAs and not routine work which we need to do everyday” He replied.
“What? You don’t need KRAs, then how your team members will be aware about their deliverable.” I told him. He preferred to keep silent.
“KRAs are the end result of your job/activities you performed, they comes from your job itself my dear friend.” I told him.
Most of the time, people are careless about setting the goals for their team members. They said it is already there but not willing to write on the paper.
Once I asked to one advertisement manager about his department targets. He told me the sales figure. I asked, “What about receivables?” He was unable to reply. I asked if he had any written target. "No It is on our mind", he replied.
Then I asked about the team targets. “We don’t have the targets for team.” How can the organization run without defining deliverables?
I asked to write the goals on paper. “No, we don’t do this” was the answer.
Then I realized that though he was doing well, he was not willing to write because when you write something, then you give the commitment of the written goals and nobody wants to give the commitment.
It was very hard to push them for writing KRAs and targets, Managers were not happy, but team was happy with this. They shared, “Boss was just asking us to generate the business daily, monthly, but our life was depend upon him. We did not know what is our destination at the end of year.”
After six months when we sat to review the process, I realized that team members were more happy as they were aware about clear-cut expectations from the bosses.
“Earlier, we did not know where to go; today at least we know what the basis of our evaluation is”, they responded.
The people were more focused and committed to their goals.
People don’t achieve what they wish because they don’t commit themselves. If you don’t write your goals, the goals will be dreams only.
Write down your goals. Write down daily, monthly, yearly objectives. Writing means committing something yourself. If you commit, you achieve. It is applicable in your personal life also.